Books are those untold treasures of humanity that must be stored and transmitted from generation to generation. It is not a question of tabloid novels, which are suitable for inciting fire. It's about good, quality literature, the value of which does not change in the centuries. The book is the most accessible and most reliable source of knowledge for every person. It happens that you meet a person who does not have a higher education, who does not have a high-ranking position. But it easily and permanently attracts attention with an interesting conversation. Can tell a funny story from life, or tell an instructive parable on the occasion. And the other person has a few crusts that confirm his education, he is proud to have graduated from several universities, but the conversation is empty and monosyllabic. Such situations are not uncommon. The problem is that people have stopped reading. They stopped filling their lives with meaning, goals, interests, emotions. Today, Alzheimer's disease has grown 20 years younger. And if only recently, old people suffered from it, approaching the deathbed, today fully-capable individuals have a tendency to this incurable disease. And this is the fault of the lack of reading. The brain has no load, no constant training, and it dies off, as unnecessary.